The activities of edisfera are targeted mainly at the company’s image promotion and optimization, the acquisition of new clients and at the making of its users loyalty.
Whether launching a new product or developing a new market, re-positioning a company or diversifying its offer, communicating to your clients, partners, distributors, dealers, edisfera provides effective and creative support to your communication and marketing strategies..
Our services
Creation of the company’s online image and identity (from graphics to message, from concept to content).
| Search Engine Optimization |
Search engine indexing and ranking with the aim of increasing access and bringing a qualified target to its own web site.
This service can be provided in different packages depending on the result and the budget.
For example, one chould choose between the simple indexing of a URL (guarantee of presence) or to be listed between the first 20 results of a search or the "pay-per-click" formula where the link is positioned in a payment area of high visibility.
Visibility through search engines has a strategic value not to underestimate, in fact:
- 90% of customers use search engines as a support to navigation;
- 80% of customers do not go beyond the first two pages of results;
- 55% of customers expect to find the leading companies between the first results of a search;
- 33% of customers believe that companies appearing between the first results of a search are field leader;
- 80% of potential customers are lost if a company does not appear between the first two pages of results of a search.
Planning, production, management and delivery of online newsletter.
Production of real time reports about openings (open rate), clicks (click through rate or click to open rate) and bounces (undeliverable email) for every single customer or group, for single newsletter or campaign.
| Direct Email Marketing (DEM) |
Planning and management of email campaigns, from the advertising-editorial issues (creation and production of graphics and message) to the technological aspects (delivery management and report production)..
Why the e-mail?
- Because today 80% of time is spent on this communication channel while the remaining 20% is divided between fax and telephone.
- Because it costs 10 times less than a postal mailing.
- Because it is accurately measurable (it is possible to know openings, clicks and bounces).
- Because of its good results in managing relationship with acquired customers (loyalty) and in generating traffic on its own web site, increasing the probability of up-selling and cross-selling.
DEM or Newsletter?
It depends on the target (B2B or B2C) and the purpose (to keep or to acquire).
A newsletter is addressed to an own list, it's periodic and it has the same layout in the time while a DEM can be addresses also to others (for example rented lists), it's an occasional communication, it has an original layout, it promotes a specific product or service.