ottobre 2012
Also this year Avis Budget Italia SPA has chosen Edisfera to create the panels of its stand at the TTG Rimini Meetings, from 18 to 20 October 2012.
For this important b2b event dedicated to the international tourism, Edisfera has designed and produced 6 original panels to hang up the walls of the two stands.
Two panels were aiming at the communication of the institutional positioning of the Avis and Budget brand. Two totally different but complementary brands in the Italian and international car-rental market. In fact, Avis offers a premium service to a demanding target willing to pay for quality and comfort, while Budget offers a product for every day, simple and affordable, thought for a young and dynamic target looking for a good value for money.
The other panels have instead put the focus on some of the leading products of the two brands. For Avis the focus was on the quality in car-rental and on the concept of the "made in Italy" in the market of the event organization while for Budget the focus was on two rental rates expecially thought for the Italian market, offering great value at a very affordable price.
Click here to see the panels from our portfolio.
After two years, the partnership between Edisfera and Avis Italia continues with great satisfaction. Thanks to this last project, Edisfera can now boast of working with the Budget brand, recently entered in the Italian market following the acquisition of Avis Europe by the American Avis Budget.