In the year 2012, the collaboration between Edisfera and the renowned Japanese cosmetics company Shiseido Italy intensifies. Edisfera provides solutions involving web marketing and development of web applications to support CRM activities. In particular, Edisfera is in charge of creating and mailing Shiseido’s newsletters and DEM (direct email marketing), gaining increasingly greater creative autonomy in graphic design. Moreover, with the beginning of the new year, the collaboration grows and Edisfera has been awarded the contract to develop the training website dedicated to the sales staff which is planned to be launched in spring.
Finally, Shiseido intensifies its request for services including development of online applications to support corporate marketing and CRM.