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Edisfera Company

Welcome Sailor by edisfera, the new digital marketing solution for the nautical sector
May 2023

The 2023 nautical season has begun and edisfera launches Welcome Sailor, the new digital marketing solution for the nautical sector, with the aim of helping and supporting companies in this sector to increase sales and online visibility of their products and services. 

Welcome Sailor is in fact an integrated offer of consultancy, services and digital marketing tools for the nautical market, which in Italy is worth more than 6 billion euros. 

The competition in this market is now global and digital marketing has become an indispensable activity for marinas, nautical charters, cruise companies, shipyards, storage facilities, non-profit organizations, nautical schools and for all nautical tourism operators. 

Today the nautical tourist uses the internet both in choosing and in purchasing products and services. Whether it's booking a berth in a marina or a storage facility, renting a charter or a cruise, buying a new boat and related equipment, choosing a boating course or joining an association or organization, nautical tourism operators need adequate online marketing and promotion plans: from a well-made website to ecommerce, from positioning on search engines to online ebooking, from Adv campaigns to the end customer to channels dedicated to travel agencies. 

So what does the Welcome Sailor service of edisfera offer nautical companies? 

First of all, consultancy and a personalized digital marketing plan, which can include a series of annual activities including: 

  • Website Creation 
  • Content Marketing activities 
  • Search Engine Promotion (SEO & SEM) 
  • Management of social pages 
  • Online ADV (PPC campaign management on search engines and social networks) 
  • Email marketing activities (eNewsletter and DEM) 
  • eCatalog 
  • eBooking 
  • eCommerce 

Digital tools are efficient and effective only if used in synergy. Welcome Sailor therefore offers nautical companies a team of experts and professionals who will carry out and follow all the digital activities strategically selected for each client's business. 

What does Welcome Sailor include and how much does it cost? 

A variable annual cost based on the digital activities to be carried out.
Depending on the customer's needs, Welcome Sailor can offer various digital marketing solutions, which take the form of 3 types of annual offer: Essential, Intermediate or Premium. Find out more information about Welcome Sailor on the dedicated website: www.welcomesailor.it